**Effective Date:** September 2, 2026
**Last Updated:** September 2, 2026
LVR Branson LLC d/b/a The Drift (“The Drift,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.thedriftbranson.com), book a stay, communicate with our team, or use our digital guest services and boarding passes.
Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site or submit your personal information.
Information We Collect
We may collect personal information that you provide to us directly when making a reservation, creating an account, filling out a form, completing a digital check-in/boarding pass, or contacting us directly:
- Contact Information: Full name, email address, physical mailing address, and mobile phone number.
- Reservation & Stay Details: Arrival/departure dates, unit number, special requests, number of guests, and pet registrations.
- Payment Details: Credit card numbers, billing addresses, and payment transaction details (processed securely via PCI-compliant payment gateways; we do not store full payment card details on our local servers).
- Identity Verification: Government-issued identification where required for security or verification during check-in.
- Automated Data: Device type, browser type, IP address, and interaction data collected through cookies and analytical tools when navigating our website.
How We Use Your Information
We utilize the collected information for standard hospitality operations:
- Processing reservations, transactions, and security deposits.
- Providing guest services, customer support, and pre-arrival/departure details.
- Delivering digital room keys, lock access codes, and stay instructions.
- Improving website functionality and guest communication workflows.
- Complying with legal, tax, and local regulatory obligations.
Mobile Information & SMS Communications (Strict Carrier Compliance)
- No Mobile Sharing: No mobile phone numbers, SMS opt-in data, or customer consent records will be shared with, sold to, or rented to any third parties or affiliates for marketing or promotional purposes.
- Carve-Out Clause: All categories of personal information outlined in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- Use of Phone Numbers: Mobile numbers provided during reservation, online check-in, or guest verification are used solely to facilitate your stay, provide customer support, deliver digital boarding passes, and communicate transactional information (such as door access codes and check-in/out instructions).
- Opt-Out & Assistance: You can opt out of receiving SMS notifications at any time by replying STOP to any text message received from The Drift. For assistance, reply HELP or contact us at [email protected] or (417) 334-2397.
Disclosure of Your Information
We do not sell your personal data. We may share non-mobile personal information only under limited operational conditions:
- Service Providers: Trusted vendors who perform operational services on our behalf (e.g., our property management system, payment gateways, and guest experience platforms), strictly bound by confidentiality obligations.
- Legal Requirements: When required by law, subpoena, or governmental regulation to protect our legal rights, property, or guest safety.
- Business Transfers: In connection with any merger, sale of company assets, or acquisition of our business entity.
Cookies and Tracking Technologies
We may use cookies, tracking pixels, and related technologies on our website to analyze site traffic, remember guest preferences, and improve user experience. You may configure your browser to decline cookies, though certain interactive features of the website may become limited.
Data Security
We implement administrative, technical, and physical security measures to protect personal data against unauthorized access, destruction, use, modification, or disclosure. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
Third-Party Links
Our website or guest boarding passes may contain links to third-party websites (such as local attractions or dining). We are not responsible for the privacy practices, terms, or content of those external websites.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our operational, legal, or carrier compliance requirements. Any revisions will be indicated by the “Last Updated” date at the top of this page.
Contact Us
LVR Branson LLC d/b/a The Drift
Mailing Address: 215 Gage Dr Ste J2088, Hollister, MO 65672
Physical Resort Address: 285 River Lane, Branson, MO 65616
Phone: (417) 334-2397
Email: [email protected]
Website: www.thedriftbranson.com
